This series of suggestions comes from a WordPress workshop I attended a few years ago in Brighton, that buzzy digital city. If you want an effective website then success lies less in your technological choices than in the quality of your thinking and forward planning. Was it ever any different, whatever your context? Continue reading “Content Strategy”
I am interested in the potential of the profile of the average creative entrepreneur to lead us out of our post-2008 doldrums, a profile that can marry the creation of economic wealth with other value-added contributions of strong ethics to return us to as much respect for our social and cultural wealth as Western cultures have given to money since the 1980s. Continue reading “The Creative Entrepreneur”
This article forms part of a series where the benefit of hindsight over a long career allows me to dare to offer advice to younger entrepreneurs and managers. As my responses are often prompted by a query I have received, I find that each input has a better guarantee of being timely, relevant and of good reflective quality – all objectives in my content strategy. In this way they seem to meet a wider concern than just that of the person who asked the question in the first place.